Any company that is thinking about using direct mail for their marketing campaign should take a look at a new USPS program called Every Door Direct Mail or EDDM. It is true that Every Door Direct Mail is a new program so it is understandable if you are unfamiliar with how it works.
Every Door Direct Mail is a new way to advertise your business.
Every Door Direct Mail is a marketing approach that allows you send marketing postcards or fliers to all of the addresses in a certain postal area. This is the perfect approach for any business that wants to make all of the residents of a certain area aware of a promotion or would like to send special offers to customers who live in a certain geographical area.
If you are looking to use a targeted direct mail campaign, however, EDDM postcard printing might not be the right option for you. As its name suggests, EDDM gets your postcards or fliers to every door within a certain, specific postal zone.
Getting an advertising campaign started with EDDM is actually easy. The steps that you take to begin your EDDM are actually quite simple. First of all, you should visit the USPS website and read up on the EDDM program. There you will learn what size postcards and fliers qualify under the EDDM program for the special bulk mailing rates that EDDM offers to businesses.
The next step would be to get your postcards printed. The way to know how many postcards or fliers you will need is by selecting certain postal routes at the US Postal service website. Any paperwork that you will need to fill out will be found at the US Postal Service website as well. After that just bring the postcards, fliers and paperwork to your local post office branch and they will handle the rest. When you drop your postcards or fliers off at the post office you pay the mailing charges and you do not have to get certain bulk mail permits like you do in other forms of direct mail.
When you use the EDDM program to mail postcards you will be qualifying for some of the lowest postage rates currently available. EDDM also allows you to use direct mail in smaller minimum quantities so that you can get your marketing materials to people in a specified area for the least amount of money possible. This is certainly welcome news to anyone who runs a business on a tight budget.
If your business is likely to benefit from the advantages of EDDM and you would like to learn more, than you should perform a search engine search for EDDM postcards and EDDM postcard printing. Please check out http://www.primocards.com/every-door-direct-mail.aspx if you have questions.
Related Every Door Direct Mail Articles
- Why You Should Consider Using Every Door Direct Mail (everydoormailguide.wordpress.com)
- Short Course on Services – What You Need To Know (miketendstotravel.com)
- The Guide to Promoting With Every Door Direct Mail (everydoormailguide.wordpress.com)
- The Many Benefits of Every Door Direct Mail Services (everydoormailguide.wordpress.com)
Every Door Mail Guide 